Keeping the enterprise Flexible for Customer Satisfaction - Getting out of the comfort zone

[Simon Baker]

A key element for customer retention is customer satisfaction. Our clients have shown in feedback that they really value our flexibility and it is this that ensures great levels of satisfaction. This idea was tested this week when one of my largest clients called first thing in the morning and asked to move an agreed deadline forward from a weeks time to 2 hours time(!).

In this situation I think the key is to be as proactive as possible but always managing the clients expectations. The work that needed doing was a video job, we had already produced the final edit but didn't have the DVD menu system designed and our video editor was away for the week. With no previous experience on the software I had to go through a steep learning curve using blogs and online resources to deliver for the client. In doing so we have ensured that our flexibility can be relied upon. Small firms have a flexibility that just isn't present in larger entities, it also means that those involved in managing and working are constantly stretched, accelerating their personal and professional development, which in turn motivates the team. I think if it's a challenge and it's possible then why not go for it.

If you are interested, here's what I learned: A Step-by-step guide to making a autoplay DVD on DVD Studio Pro on a Mac then you can check the full blog www.youngsocialentrepreneur.co.uk